Spending on Facebook, Twitter and Google services

FOI request reference: F0051533
Publication date: February 2018

Outcome

Successful

Request and Response

1. Does your organisation have a Facebook Page(s)? If yes, what is/are the url(s) and when were they set up?

Please find the requested information below.

Set up  Facebook accounts
 Jun-08  https://www.facebook.com/TheNationalArchives/
 Jul-11  https://www.facebook.com/TheNationalArchivesEducationService/
 Oct-15  https://www.facebook.com/ExploreArchives/
 Dec-15  https://www.facebook.com/ByMeShakespeare/

2. Does your organisation advertise or spend any money on Facebook? If yes, please can you outline what expenditure has occurred and break down expenditure per calendar year (January to December) since 2004?

Please find the requested information below.

 Calendar year  Expenditure
 2008   Nil
 2009   Nil
 2010   Nil
 2011   Nil
 2012   Nil
 2013   Nil
 2014   Nil
 2015   Nil
 2016   £2,630
2017  £10,583
2018* £1,108

Grand Total £14,321
*Figures for 2018 are incomplete, correct at time collating data

Notes

Please note that all figures have been rounded to the nearest £1. Please note that The National Archives financial records are held from 2008 onwards, consequently we do not hold information pertaining to expenditure between 2004 and 2007.

3. Does your organisation have a Twitter Account? If yes, what is/are the url(s) and when were they set up?

Please find the requested information below.

 Set up  Twitter accounts
 04-Dec-08  https://twitter.com/legislation
 09-Jul-09  https://twitter.com/uknatarchives
 08-Dec-09  https://twitter.com/ukwarcabinet
 24-Oct-11  https://twitter.com/TNAmediaofficer
 04-Oct-12  https://twitter.com/HenryColesRat
 11-Sep-13  https://twitter.com/UnitWarDiaries
 19-Feb-14  https://twitter.com/explorearchives
 01-Dec-15  https://twitter.com/ByMeShakespeare
 31-Aug-16  https://twitter.com/KIMexperts
26-Jun-17 https://twitter.com/UKNatArcSector
13-Sep-17 https://twitter.com/UkNatArcRes

4. Does your organisation advertise or spend any money on Twitter? If yes, please can you outline what expenditure has occurred and break down expenditure per calendar year (January to December) since 2006?

Please find the requested information below.

Calendar year  Expenditure
2008 Nil
2009 Nil
2010 Nil
2011 Nil
2012 Nil
2013 Nil
2014 Nil
2015 £8,111
2016 £1,105
2017 Nil
2018* Nil

Grand Total £9,216
*Figures for 2018 are incomplete, correct at time collating data

Notes

Please note that all figures have been rounded to the nearest £1. Please note that The National Archives financial records are held from 2008 onwards, consequently we do not hold information pertaining to expenditure between 2006 and 2007.

5. Does your organisation use Google G-Suite services (Google services) or does your organisation rely on google for any services (such as email hosting)? If yes, what are the services, when were they agreed and how much did they cost?

Please find the requested information below.

Service purchased Purchase date  Cost
 G-Suite Services  01/12/2015-31/12/2015  £9
 G-Suite Services  01/01/2016-31/01/2016  £13
 G-Suite Services  01/02/2016-29/02/2016  £13
 G-Suite Services  01/03/2016-31/03/2016  £13
 G-Suite Services  01/04/2016-30/04/2016  £13
 G-Suite Services  01/05/2016-31/05/2016  £13
 G-Suite Services  01/06/2016-30/06/2016  £18
 G-Suite Services  01/07/2016-31/07/2016  £20
 G-Suite Services  01/08/2016-31/08/2016  £26
 G-Suite Services 01/09/2016-30/09/2016 £26
 G-Suite Services 01/10/2016-31/10/2016 £39
 G-Suite Services 01/11/2016-30/11/2016 £40
 G-Suite Services 01/12/2016-31/12/2016 £40
 G-Suite Services 01/01/2017-31/01/2017 £40
 G-Suite Services 01/02/2017-28/02/2017 £33
 G-Suite Services 01/03/2017-31/03/2017 £40
 G-Suite Services 01/04/2017-30/04/2017 £40
 G-Suite Services 01/05/2017-31/05/2017 £44
 G-Suite Services 01/06/2017-30/06/2017 £56
 G-Suite Services 01/07/2017-31/07/2017 Nil
 G-Suite Services 01/08/2017-31/08/2017 £43
 G-Suite Services 01/09/2017-30/09/2017 £40
 G-Suite Services 01/10/2017-31/10/2017 £40
 G-Suite Services 01/11/2017-30/11/2017 £40
 G-Suite Services 01/12/2017-31/12/2017 £56
 G-Suite Services 01/01/2018-31/01/2018 £56

Notes

Please note that all figures have been rounded to the nearest £1.

The G-Suite services relate to the storage of documents on Google Drive for the purposes of external collaborative work.

6. Does your organisation advertise or spend any money on Google? If yes, please can you outline what expenditure has occurred and break down expenditure per calendar year (January to December) since the payments first began?

Please find the requested information below.

Calendar year Expenditure
2008 £3,558
2009 £29,098
2010 £20,523
2011 Nil
2012 Nil
2013 £9,974
2014 Nil
2015 Nil
2016 £791
2017 Nil
2018* Nil

Grand Total £63,944
*Figures for 2018 are incomplete, correct at time collating data

Notes

Please note that all figures have been rounded to the nearest £1.

7. Is there an official policy for the use of organisational Facebook or Twitter Accounts (i.e. how to post, what to use it for and when to delete or preserve records)? If there is a policy (or policies) please may I be provided with them?

Please find below The National Archives’ policy on the use of our organisational social media accounts.

Social media and online participation guidance

Whenever using social media, either on behalf of The National Archives or in a personal capacity, colleagues must ensure they follow the Civil Service’s social media guidance.
Social media channels, when used properly and carefully, provide colleagues with useful networking opportunities and provide The National Archives with a great way to engage with our online audiences. However, you must also be aware that the use of social media may have reputational risks for you as an individual and also to the organisation. Always remember that your comments will be permanently available and open to being republished in other media.

Please read this guidance and take the necessary steps to mitigate against the risks.

Posting as The National Archives using a corporate account (for example @UkNatArchives)

All content must be written using The National Archives’ editorial style guide and the tone of voice guidance.
While corporate in message the tone used throughout the social media networks should be informal, spoken (and plain) English, human-edited and for the most part, tailor-written for each site.
While posts may occasionally be light-hearted, they must relate back to the social media strategy and business objectives. Where possible, links to related content or a call to action will make these posts credible.

Please note, we prefer and encourage people to make Freedom of Information requests and data protection subject access requests via our online form, by email or by letter, as this assists us in giving a full response. However, the Information Commissioner’s Office guidance states that social media is a valid channel for receiving such requests so they must be handled in accordance with that guidance.

All content and social media ideas for the organisation need to be approved by Marketing and the Web team.

For additional information on our use of social media please visit the following webpage: http://www.nationalarchives.gov.uk/about/get-involved/social-media/