Developing your audience

This guidance aims to give readers an understanding of:

  • the principles and purpose of audience development
  • why audience development matters to archive services
  • how to plan and deliver an audience development process
  • what people know and have said about archives in previous audience development processes
  • whether archive services should deliver outreach or aim for audience engagement
Developing your audience

Introduction to audience development

What audience development is, and why it matters

Planning audience development

Thinking about the key steps of audience development

Understanding your audience

How to consult with your audience, and evaluating your work

Case studies

Three archives' experiences of audience development