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Clunk Click – Shopping with Jimmy Savile


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Duration 33sec
Release Date 1972
Sponsor Central Office of Information for Department of the Environment
Text version of this film




This film from 1972 about the importance of wearing seatbelts stars Jimmy Savile, then a well-known Radio 1 DJ and Top of the Pops presenter.
It uses shock tactics to show the public the potential danger they are in every day.
The ‘Clunk click, every trip’ slogan became very well-known in the 1970s, and featured in further campaigns to persuade people to wear a seatbelt.
It was 10 years after this film, however, that the law was changed to make the wearing of seat belts in the front seat compulsory. The slogan, was used until 1993.
Department of Transport figures show that advertising raised the percentage of drivers and front seat passengers wearing seatbelts by 1982. By April of 2005, the figures stood at 93 and 94%.


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