Audio and Baby Boomers
The best format for audio digital engagement is podcasts and there is a growing amount of Baby Boomers listening to on-demand audio content like podcasts.
Podcasts require a lot of time and digital knowledge as well as specific software for editing. Creating a podcast would be best for those who feel confident in their digital skills or those who have the time to learn new skills. You will find all this information within our podcast platform guide.
It will be important to remember that a podcast alone will not reach an audience and you will need to consider how you promote your podcast. Consider reading the Facebook and X (formerly Twitter) platform guides.
You should look at:
Podcasts
Facebook
X (formerly Twitter)