Text and Baby Boomers
Baby Boomers appreciate informative and educational content and will be more familiar with reading posts and information that goes into depth. The best place for long-form text on the internet would be a blog or a page on your archive’s website.
Take a look at the Blogs platform guide as this will also support you in your thinking for the content for your own website.
It is important to remember that any blog or website content needs to be supported by engaging social media to push this content to new and existing audiences; blogs and pages on your website alone will not build an audience.