Audio and Gen X
The best format for audio digital engagement is podcasts and although Gen X aren’t the demographic group that are the biggest podcast consumers, they are turning to this type of content more.
Podcasts require a lot of time and digital knowledge as well as specific software for editing. Creating a podcast would be best for those who feel confident in their digital skills or those who have the time to learn new skills. You will find all this information within our podcast platform guide.
A podcast alone does not reach an audience and you will need to consider how you promote your podcast to you desired listenership. Consider reading the social media platform guides alongside the podcast guide.
If you have audio content but do not wish to make a podcast, you should look at the digital exhibitions platform guide and discover what platforms support audio.