Images and Gen X
Instagram is a popular image-sharing site, however when it comes to Gen X, studies show that still only around 8% of this generation actively use Instagram. You would benefit from making your images Instagram-friendly and using this version of images across all your platforms.
Our recommendation would be to use images within social media in engaging ways and you will find help with this within each platform guide.
You could also consider a digital exhibition for this generation as they will be more familiar with content that links them to sites outside of social media.