Text and Gen X
When it comes to creating engaging text online you could consider creating a blog. However, for this generation, it will be important to ensure that it is more than just words and that there is a clear focus and narrative throughout the piece.
Consider your digital engagement like a newspaper. Social media should be your front page that grabs a reader’s attention and entices them to want to read more. Supporting your text with images will help the impact of this content.
Consider reading the social media platform guides as well as taking a detailed look at the blogs platform guide.