Audio and Gen Y
The best format for audio digital engagement is podcasts and Gen Y make up a significant amount of podcast listeners. Informative and special interest content does well with this generation but many listeners seek out comedy for their podcast listening.
Podcasts require a lot of time and digital knowledge as well as specific software for editing. Creating a podcast would be best for those who feel confident in their digital skills or those who have the time to learn new skills. You will find all this information within our podcast platform guide.
It will be important to consider how you promote your podcast so that audiences can discover it. Ensuring you have a strong social media campaign behind your podcast should be a consideration.
You could also look at how you use elements of audio as part of a digital exhibition.