Audio and Gen Z
The best format for audio digital engagement is podcasts and there is a growing number of Gen Z consuming this media. A key way that Gen Z discover podcasts is through clips on social media platforms so it’s important to consider how you promote your podcast to your desired listenership. Consider reading the social media platform guides alongside the podcast platform guide.
Podcasts require a lot of time and digital knowledge, as well as specific software for editing. Creating a podcast would be best for those who feel confident in their digital skills or those who have the time to learn new skills. You will find all this information within our podcast guide.