Images and Gen Z
The best platform for images is Instagram and you’ll still find many Gen Z users on this platform. They are active consumers of the short-form videos available through the stories element of Instagram and engaging content here will be vital to reaching them. It is also important to maintain high standards for how you display your content. Take a look at some of the recommended software within the Instagram platform guide.
You can then also consider how you re-use this content across other platforms once it has been created. You can read more about cross-platform content within our Creative Inspiration Guide.