There are ten platform guides included in the toolkit, which explore how to use a particular platform to tell engaging stories online. The focus is on storytelling and whilst not a how to step-by-step guide for using a platform, included in each guide are links out to existing resources that will help readers if they are unfamiliar with the platform.
Some platforms, such as Facebook and Twitter, are already well established within the sector, however others, such as podcasts, YouTube and TikTok are relatively underutilised. Each platform guide will help you understand how they can be used to engage audiences, which demographic are likely to be the target audience for the platform and showcase examples of excellent digital engagement using the platform.